Before the pandemic, industrial real estate demand was largely balanced by supply and demand dynamics. However, between 2020 and 2021, demand surged as companies adjusted their supply chains and e-commerce businesses expanded to accommodate the spike in online shopping driven by Covid-19. In just two years, rental rates in key U.S. markets increased by 30% to 50%, reflecting the intense competition for the diminished supply (Forbes, 2024). To give more insight into this intense competition for industrial space, we’re talking to two industry experts: Adam Nourafchan, Managing Partner and Founder, Lunada Rose Partners and Kelsey Nastasi, Manager, Industrial Research, JLL.